Nielsen Brings Measuring Tape to Twitter and Facebook
On Wednesday, Nielsen announced that it is expanding Nielsen Twitter TV Ratings to include Facebook conversation for the first time….
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No Shocker Here: Cyber Security Is Priority One for Marketers Today
What do three in five U.S. executives worry about most? You’d be right if you guessed security. Maybe it’s because…
BDO USA Survey: Mobile Marketing is the Key to Unlocking Omnichannel’s Fullest Potential
According to the findings of a new BDO USA survey shared with MMW, the number of retail chief marketing officers…
Display Advertising Days Numbered? Study Says Mobile Marketing Will Cause It to Fall
It’s not just in western markets, but also now in Asia Pacific that expert observers are predicting the fall of…
Mobile Messaging App Use Soars; 2018 Could See Landmark Global Growth
More people than ever are now using mobile messaging apps — in fact, the current figure of 1.4 billion consumers…
GSMA Launches Mobile World Congress Shanghai 2016
This week, the GSMA outlined the first details of the 2016 GSMA Mobile World Congress Shanghai. The details shared include…
Say Hello to Buy-Buy Buttons: Fewer Than 50 Percent of Retailers Use, But They’re Inevitable
It may be hard to remember the eras before the microwave, but once upon a time cooking (or even warming)…
Google Acquires iOS Video Maker App
Ahead of the weekend, Fly Labs announced it has been acquired by Google. “Our mission at Fly Labs has always…
Mobile Marketing Without Accuracy? Just Guesswork, According to MMA
What’s mobile marketing that doesn’t hit the target on time worth? Probably not much. At least, that’s the thinking. And…
YouAppi CEO Dishes on How to Acquire Mobile Users in the Ad Blocking Era
The following is a guest contributed post By Moshe Vaknin, CEO & Founder of YouAppi. Despite the existence of ad…