Lower Growth Outlook for Twitter? Ad Rev and User Numbers Trend Downward
Things are looking a bit bleaker than anticipated for Twitter. In fact, eMarketer recently decreased its estimates of the number…
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Twitter Creates Trust & Safety Council to Safeguard Site
“On Twitter, every voice has the power to shape the world. We see this power every day, from activists who…
Nielsen Brings Measuring Tape to Twitter and Facebook
On Wednesday, Nielsen announced that it is expanding Nielsen Twitter TV Ratings to include Facebook conversation for the first time….
Top of the Social Network Heap? Facebook and Twitter, with Instagram As Rising Star
This year will be remembered as the year in which marketers put tons more bucks, time, and effort into social…
Twitter Now Testing New ‘Promoted Moments’
Twitter is now testing a new native ad format with some selected brand partners in the U.S. Twitter’s “Promoted Moments”…
Jack Dorsey Back in Charge at Twitter
On Monday, a little birdie told us that social media titan Twitter is welcoming back to the microblogging company one…
Op-Ed: Amidst Declining User Growth – Has Twitter’s Heyday Already Come and Gone?
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and…
Eat Our Dust, Google and Twitter: Instagram Mobile Ad Revenues Forecast is $2.81 Billion by 2017
“Eat our dust, Google and Twitter.” Yes, that’s what Instagram might be thinking about now. After all, Instagram could very…
What’s In Your (Marketing) Wallet? Twitter Engagement is Up and Could Be a Social Must
Wither Twitter? We know, it sounds like something Shakespeare might say. On the other hand, it also sounds like something…
Tweaking Ads on the Fly: Twitter Testing Ad Campaign Manager for Android, iOS
Want to check ad campaigns on the fly? Make changes? Twitter wants to go there — and help you get…