AI Advantage

Gamelight’s heart is a sophisticated AI algorithm designed to maximize ROAS, ARPU, and user retention. Unlike old-school methods that depend on manual review and slow progress, Gamelight’s AI checks campaign results instantly, always tweaking to boost conversion rates.

This approach transcends the classic display of ads to the highest bidder. Instead, the algorithm creates user profiles, identifying overlaps between engaged users of the game and potential new users and recommending the games to the most suitable users.

The AI’s ability to analyze the match between a user and an ad creative even before installation allows for precision in determining user fit, optimal ad display timing, and game-user matching.

Data Analysis Revolution

Gamelight’s AI targeting outperforms traditional manual methods. While old approaches use basic factors like gender, iOS version, and demographics, Gamelight’s system examines a wider range of data, including app usage and behavior patterns.

This information fuels an algorithm aimed at boosting ROAS, ARPU, and retention for advertisers. By processing data in such detail, Gamelight delivers much better results than its rivals.

Gamelight partnered with Korean app publisher JOYCITY to promote and scale their titles, Gunship Battle: Total Warfare and World War: Machine Conquest, in the United Kingdom, South Korea, and Japan.

For Gunship Battle: Total Warfare, Gamelight’s AI platform delivered impressive results:

• In Japan, the Return on Ad Spend (ROAS) at Day 30 (D30) reached 38.71%, exceeding the D30 ROAS goal by 48%. Additionally, there was a 213% growth in ROAS from Day 7 (D7) to D30.

• In the UK, the ROAS D30 was 35.37%, surpassing the goal by 35.78%, with a 143% growth in ROAS from D7 to D30.

For World War: Machine Conquest, the campaign also achieved remarkable results:

• In Japan and South Korea, there was a 257.61% growth in ROAS from D7 to D30. ● In the UK, the growth in ROAS from D7 to D30 was 230.20%.

These case studies demonstrate the efficacy of Gamelight’s AI-driven approach in significantly enhancing mobile user acquisition and engagement across multiple regions.

The Power of Personalization

Unlike traditional algorithms that operate on simple “if-else” rule bases, Gamelight’s AI-driven methodology is far more sophisticated. It doesn’t rely on predefined rules. Instead, it independently determines the most suitable user for each game, the optimal time to recommend a game and the most effective presentation method.

This approach considers factors such as how long a user has been engaged with the platform, ensuring that recommendations are always appropriate.

This knowledge allows for delivering highly relevant recommendations that resonate with individual players. Two users never receive the same game suggestions unless their data is identical, with the system constantly optimizing recommendations, timing,

Performance and Cost-Effectiveness

Gamelight’s platform stands out for its ability to skip expensive learning phases often seen in traditional targeting methods. From day one, the AI pinpoints ideal users, boosting overall revenue by focusing on those with the highest potential average revenue per user (ARPU).

Game publishers and user acquisition (UA) teams benefit from Gamelight’s blend of advanced technology and user-friendly design.

“Campaign setup takes just 2-3 minutes, doing away with complex processes that can eat up 30 minutes or more on other platforms”, – said Günay Aliyeva, Gamelight co-founder.

This efficient approach frees UA managers to concentrate on campaign strategy, while the AI handles the nitty-gritty of optimization. The system’s speed and accuracy lead to better results and smarter resource allocation.

Rewarded Marketing Advantage

In traditional models, advertising revenues are typically shared with publishers. Users end up just seeing ads, with no direct benefit. In contrast, Gamelight shares these revenues with users.

By sharing data, users play a part in a system where they can earn rewards, making it a win-win situation for all involved.

The process is straightforward. Playing a publisher’s game earns users points based on gameplay duration, fostering progression. Points can be exchanged for gift cards and

vouchers, rewarding loyalty. This Loyalty Program maximizes retention and engagement, fostering a dedicated fan base for immersive experiences. Users who reach their first reward milestone are also more likely to stick to their second reward.

With 7 self-published game recommendation apps on iOS and Android, and more than 10 million users in Tier 1 regions, Gamelight gave 2 million gift card counts and paid out $20 million in rewards in Q1 2024 only. Each mobile user in the US has seen apps’ ads 3 times on average.

AI-Powered UA: Reshaping Mobile Game Marketing

As mobile gaming grows, smart AI-driven user acquisition becomes vital. Gamelight leads this shift, not just keeping up. By blending advanced tech with deep gamer insights, Gamelight is building a system where finding new games is as fun and rewarding as playing them. This approach is setting new standards for how players discover and engage with mobile games.

As the industry watches and competitors scramble to keep up, one thing is clear: with the advent and development of AI the game of user acquisition will never be the same.

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Leading the Charge in Rewarded User Acquisition

The AppsFlyer Performance Index is a widely recognized benchmark in mobile advertising, ranking the top-performing media sources each year. This latest edition underscores Gamelight’s prominence as a rewarded source, showcasing its transformative impact on rewarded user acquisition (UA). With an advanced platform and innovative strategies, Gamelight has emerged as a crucial growth driver for game publishers around the world.

This evolution has propelled Gamelight to the #1 position in rewarded marketing, outpacing many established players in the industry. Furthermore, Gamelight has reinforced its reputation as a top mobile marketing platform, known for delivering outstanding results across multiple categories.

In the previous AppsFlyer Performance Index, Gamelight was already among the top three platforms in several categories, reflecting its consistent growth and influence. This year, it has not only excelled in the rewarded space but also achieved #2 rankings across all media sources in key verticals and regions, including Casual gaming in Western Europe, Japan, and South Korea. These achievements underscore Gamelight’s dedication to providing high-quality user acquisition at scale.

Expanding into Key Markets: Japan & South Korea

Gamelight’s recent expansion into Japan and South Korea has led to top rankings in both regions. In these critical mobile gaming markets, Gamelight has established itself as a leader, particularly within the Casual gaming vertical, where it ranks among the top performers..

These achievements demonstrate Gamelight’s ability to successfully adapt its rewarded UA strategies to diverse markets, further strengthening its presence and influence on a global scale.

The Gamelight Effect: Transforming the Rewarded UA Ecosystem

Since its inception, Gamelight has played a pivotal role in elevating rewarded user acquisition (UA) from a secondary channel to a primary focus for game publishers. By leveraging advanced AI algorithms and data analytics, Gamelight has inspired a new generation of companies to adopt this model, fueling significant growth in the rewarded marketing ecosystem

Gamelight’s powerful AI algorithm meticulously analyses user behavior and preferences, allowing Gamelight to deliver highly targeted and effective campaigns. This AI-powered precision targeting matches users with games they’re most likely to enjoy, boosting retention rates and maximising lifetime value (LTV). By prioritising key performance indicators (KPIs) like ROAS, LTV, and long-term retention, Gamelight consistently drives outstanding results, providing its partners with a competitive advantage in user acquisition and revenue growth.

The company’s influence has been particularly visible in bringing iOS to the forefront of rewarded advertising, expanding its presence across platforms and reshaping industry standards. Previously, iOS had a relatively small presence in rewarded channels. However, Gamelight’s impact has shifted the landscape, prompting more companies to adopt Gamelight’s product model and implement similar strategies.

Conclusion: Gamelight Leading the Way in Mobile Marketing

Gamelight’s recognition as the #1 rewarded source and a top mobile marketing platform in the AppsFlyer Performance Index underscores its ongoing success and leadership in the industry. The platform’s growth in Japan, South Korea, and Western Europe demonstrates its ability to drive high-quality user acquisition while outpacing major competitors. As the rewarded user acquisition landscape continues to evolve, Gamelight remains at the forefront, empowering game publishers worldwide to optimize their campaigns and achieve substantial growth. This latest accolade in the AppsFlyer Performance Index paves the way for continued innovation and success in the mobile gaming sector.

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Online Casino Apps

Online casino apps are mobile applications that allow users to access and play casino games on their smartphones or tablets. According to the app comparison by Techopedia, these apps are typically available for both Apple IOS and Android devices and can be downloaded from app stores or directly from the casino’s website. They offer a wide range of casino games, including slots, table games and even live dealer games.

The on-the-go solution

One of the main advantages of casino apps is their convenience. When you have a casino app installed on your mobile device, you can enjoy your favorite casino games wherever you are. All you need is an internet connection. Regardless of whether you’re commuting to work, waiting in line or simply relaxing at home, you can easily access the casino app and start playing.

Points for convenience

Another benefit of casino apps is their ease of use. These apps are designed to be user-friendly and offer a seamless gaming experience. They are optimized for mobile devices, ensuring that the games run smoothly and the graphics are crisp. Additionally, most casino apps offer a variety of payment options, allowing you to deposit and withdraw funds with ease.

Easy to navigate

Casino apps are designed with simplicity at the forefront of developers’ minds. They typically have a user-friendly interface that makes it easy to navigate through the different sections of the app. Regardless of whether you’re looking for your favorite slot game or want to try your luck at a live dealer table, you can easily find what you’re looking for with just a few taps on your screen.

Live dealer functionalities are limited

Casino apps do offer a wide range of games, including live dealer options, but it is also important to note that the functionalities of live dealer games may be limited compared to their online counterparts. Owig to the relatively smaller screen size of mobile devices, some features, such as multiple camera angles or chat functionalities, may not be available on casino apps.

Specific bonuses may be solely for online versions and vice versa

In regards to it comes to bonuses and promotions, there may be differences between online casinos and their mobile apps. Some casinos offer specific bonuses exclusively for their online version, while others may have promotions specifically tailored for their mobile app users. It’s important to check the terms and conditions of each bonus to ensure that you’re eligible to claim it on your preferred platform.

Potentially less immersive

One potential drawback of casino apps is the smaller screen size of mobile devices. While the graphics and gameplay are optimized for mobile, the overall immersive experience may be slightly diminished compared to playing on a larger screen, such as a desktop or laptop. However, advancements in technology continue to improve the visual and audio quality of casino apps, bridging the gap between mobile and desktop gaming.

Specific games may be unavailable on casino apps and vice versa

It’s worth noting that not all casino games may be available on casino apps. Some games, especially those with more complex graphics or gameplay mechanics, may be exclusive to the online version of the casino. On the other hand, some casino apps may offer exclusive games that are not available on the online platform. It’s important to check the game selection of each platform to ensure that your favorite games are available.

The verdict? Enjoy the best of both worlds

So, will casino apps take over the popularity of online casinos? The answer is not a simple yes or no. While casino apps offer a convenient and user-friendly gaming experience, they may not completely replace the popularity of traditional online casinos. Both platforms have their own advantages and limitations and it ultimately comes down to personal preference.

For players who value convenience and the ability to play on-the-go, casino apps are a great choice. They offer a wide range of games, easy navigation and the flexibility to play whenever and wherever you want. However, for those who seek a more immersive and comprehensive gaming experience, online casinos may still be the preferred option.

Ultimately, the best approach is to enjoy the best of both worlds. Many online casinos now offer mobile-responsive websites, allowing you to access their games through your mobile browser without the need to download a separate app. This gives you the flexibility to switch between platforms and enjoy a seamless gaming experience, whether you’re playing on your desktop or your mobile device.

In conclusion, casino apps have undoubtedly gained popularity in recent years, offering a convenient and accessible way to enjoy casino games. However, they are not likely to completely replace the popularity of online casinos. Instead, they provide an additional option for players who value convenience and on-the-go gaming. With advancements in technology, both casino apps and online casinos will continue to evolve, providing players with more choices and an enhanced gaming experience.

The post Casino Apps: Will They Take Over the Popularity of Online Casinos? appeared first on Mobile Marketing Watch.

The following is a guest contributed post by Mark Cullinane, SVP & GM Digital at Publishers Clearing House.

At first blush, it wouldn’t seem that Amazon’s business model represents much of a threat against Aetna. One is an online retailer. The other’s an insurer. Why Aetna would see Amazon as a threat at first seems like a reach.

Looking closer though, CVS’ $66 billion deal to acquire Aetna is all about commandeering consumer touchpoints. If Aetna can’t insinuate itself further into the lives of its 44.7 million customers, then it’s a sitting duck to be disintermediated by Amazon. The same could be said of CVS.

What’s true for insurers and drug store chains also applies to media and marketing. In our current climate, media properties must also elicit engagement if they want to stay vibrant. This new focus on engagement is leading to a total rethinking of how media is measured. New models eschew traditional metrics that quantified reach alone (clicks, impressions) in favor of metrics like time with content or minutes spent per unique user, which quantify the depth and quality of user engagement. To gin up engagement, especially in mobile, smart publishers will continue to dabble in interactive mediums that give consumers a reason to keep returning to their properties for quality lengths of time. Finding ways to reward and nurture existing relationships through is ultimately more efficient than focusing solely on acquiring new audiences.

A shift to engagement

In the print days, magazines and newspapers focused on circulation as a driver of its advertising and subscription revenue. In part, that was because it was impossible to measure whether people were actually reading stories or looking at ads, let alone which ones or for how long.

The same isn’t true for digital media. It’s feasible to gauge how much time a reader spent with a story and on the site and even how interested they were with the content. While this has been measured from the get-go, it wasn’t as impressive as impressions. In the past few years, the FT, The Guardian and The Economist began to shift their focus to “time spent.” That was a recognition that merely getting in front of readers wasn’t enough. Instead, you want to be sure that they’re paying attention.

In some quarters in fact, time-spent isn’t enough either. Rather, “attention metrics” like scroll initiation, scroll depth and scroll velocity are better indicators that there’s an engaged human being on the other end.

Games offer engagement

Where is it possible to see engagement reflected in time spent and those attention metrics? TV producers have known from the early days that games are a surefire way to keep consumers riveted, in part because the mind abhors an opened loop. In short, we fixate on unfinished business, whether it’s a cliffhanger or a half-completed Wheel of Fortune round. Games also offer a dose of real-life drama and the opportunity to test oneself in a nonconsequential arena. Things haven’t changed since then. At this writing, the hottest app out there is HQ Trivia, an online interactive game show that has been drawing 100,000 people per game. (It runs games twice a day during the week.)

Currently, about two thirds of U.S population regularly plays video games on their mobile device, according to Nielsen. Research shows that gamified ads boast engagement rates more than 7X the average for static ads and click-through rates. If those are the stats for ads, you can imagine the engagement rates for gamified content.

Established companies don’t have to shell out hundreds of millions to build a strong relationship with their customers. They can achieve the same ends by advertising within engaging media. This isn’t a new idea. Coca-Cola was able to stay current in the 2000s by embedding its brand into American Idol. Before that, “our good friends at AT&T” also became integral to Who Wants to be a Millionaire. Brands have the same opportunity today, but it’s not happening on TV. Smart brands are realizing that when it comes to Amazon’s powers of intermediation, they must advertise with the publishers that maintain the strongest and most engaged relationships with their customers.

The post Why Gamified Media is the Key to Winning in the Age of Amazon appeared first on Mobile Marketing Watch.

That’s the opening salvo in a statement to media this week from Tapinator, as the company suggests that blockchain is already being successfully implemented across various market sectors and is expected to revolutionize a significant number of industries over the next decade, including the financial, healthcare, real estate, legal and gaming industries.

Mobile gaming in particular is a promising segment for blockchain adoption, with the fastest growing rate in the whole gaming industry and over $40 billion in revenues in 2017.

“Tapinator, Inc. has positioned itself to exploit these market trends and establish an early lead within the blockchain gaming industry through the recent creation of its subsidiary, Revolution Blockchain LLC.,” a provided statement reads. “Other companies poised to capitalize on opportunities in the blockchain sector include Bitcoin Investment Trust, Riot Blockchain, Inc., Bitcoin Services, Inc. and Marathon Patent Group, Inc.”

To learn more about Tapinator and what the company is up to, click here.

The post Tapinator Says Blockchain Emerging as a ‘New Frontier’ for the Gaming Industry appeared first on Mobile Marketing Watch.

“Esports is a global phenomenon and is slowly making its way into the casino industry. However, there are operators, regulators, and even some suppliers, who still need more information how esports works. That is why we are hosting this live esports tournament – to help G2E attendees connect with and gain a better understanding of this gaming spectacle,” said JCM VP of Marketing Tom Nieman.

Esports consultants Spawn Point is producing the event, which will feature 16 nationally ranked players from the Las Vegas area.

The competition takes place Tuesday, October 3 from Noon to 4 p.m., and Wednesday, October 4 from Noon to 4 p.m., with the final round taking place 3:30 p.m. The entire event is staged in the Esports Arena in JCM’s booth #4039. G2E takes place October 3-5 at the Sands Expo Las Vegas. The event will also be live casted on Twitch TV, extending the viewership to Twitch’s global audience.

“Our goal is to enable integrated resorts and racetracks to harness the energy and excitement of esports,” says Spawn Point Co-Founder Kevin Mercuri. “Esports is more than a new entertainment option, it’s a powerful channel by which casinos and racetracks can attract an entirely new generation of players. This live demonstration at G2E will help attendees gain a direct understanding of this emerging opportunity.”

To learn more about JCM Global, click here.

The post G2E 2017: JCM Global to Host Live Esports Tournament appeared first on Mobile Marketing Watch.

According to a provided statement, Advantech’s theme of “Elevating Gaming Intelligence” will highlight Advantech-Innocore, which stands poised to introduce its gamer-changing solutions, including LCD monitors, advanced storage systems, high-performance graphics cards and a revolutionary new gaming platform.

“This year’s G2E theme aptly encompasses our products, our knowledge of the industry, and our added value hardware and software solutions,” commented Craig Stapleton, Advantech’s product director. “Armed with the latest technology for the intelligent heart of today’s sophisticated slot machines, our range of software solutions are set to boost performance, efficiency and security for the highly competitive world of commercial gaming. We could not be more excited to attend!”

Check back to MMW next month for all the details straight from the Tradeshow.

The post Advantech-Innocore Hardware to Elevate Gaming at 2017 G2E Tradeshow appeared first on Mobile Marketing Watch.

MMW:  Tell us about CEC/Gameacon and how it all started?

Fox Brothers:  The “Fox Brothers” started their 20-year relationship with the casino industry by working in marketing and ultimately programming software for the casino transportation segment.  The relationship we had with both executives and employees in the casino industry and software developers formed a natural foundation for the start of Gameacon about 5 or 6 years ago.  We heard the concern of programmers and game developers that there were no events out there that gave them the platform they needed to reach the public, other devs (developers), potential studios, and employers – like there was for other segments of video gaming.

There was no “Sundance festival” for game developers, and so Gameacon was born.  There is a natural intersection of video game development and eSports, and it is this immersion into eSports which led us to realize that this was something the casino industry must gravitate towards if they hope to evolve with the interests of the younger generations.  It was obvious to us that the two industries could mutually benefit from each other, but were in different hemispheres needing a bridge to gap the abyss between them.  It was for this reason that we created the Casino eSport Conference (CEC).

MMW:  Why is the conversion of eSports and the casino industry important for its growth?

Fox Brothers:  The incorporation of eSports is essential to the integration of a new and relevant demographic to casino properties.  Due to the loss of revenues from aging players, slot machine revenue (which at one time was 70% of the casinos’ revenue) is way down.  Casinos need a long term investment and solution, and eSports is the way of the future.  There are many, many facets to the eSports industry.  The term eSports doesn’t necessarily mean a pro circuit tournament.  It can also mean amateur tournaments where locals and vacationers can come out and play together, like the old days of bingo parlors and slot tournaments.

In order to be successful moving forward, casinos must be more than gambling centers.  They must provide the entertainment that people want and is relevant to the new generation in order to maintain revenue into the future.  Only when you understand the needs and habits of your customers can you properly serve their needs.  The CEC was created to educate the casino industry about this generation, how to connect with them, how to host them, how to market to them, and how to give them a pleasing environment that’s satisfying to what they’re looking for in entertainment.

MMW:  How has mobile technology influenced eSports now, and what role will it play into the future of this competitive space?

Fox Brothers:  Mobile technology is vital to connect and also entertain the next generation of casino-goers.  For eSports, it is a direct connection to the community.  Mobile devices will be used for more iGaming eSport related themes, betting platforms, marketing purposes, as well as watching live matches. Millennials do not watch traditional TV or listen to traditional radio.  Increasingly, they are even eschewing mainstream social media resources like Facebook.  They communicate on social media sites like Discord, Reddit, Slack or networks like Twitch, Hitbox or Beam.  The power of streaming for casino advertising is immense and will undoubtedly be included as a topic of discussions at next year’s CEC event.

MMW:  What is your vision of the CEC & Gameacon conference’s future as you plan to bring it back to Las Vegas in 2018?

Fox Brothers:  Our continuing vision for the CEC is to educate casino decision makers about the needs of the new generation, while simultaneously forging real connections between casino executives and people who work in eSports daily – from a local, amateur, and professional level.  By bringing in tournament organizers, eSport equipment suppliers, game development studios, game publishers, payment platforms, betting software suppliers, hosting locations, marketing platform providers (such as streamers, and social networks); the CEC will act as a bridge between these two currently disparate industries. 

The post MMW Exclusive Q&A with Ari and Ben Fox of CEC and Gameacon appeared first on Mobile Marketing Watch.

Scientific Games Corporation has just announced an agreement to upgrade the suite of casino management system products and devices at Westgate Las Vegas Resort & Casino.

Additionally, MMW can confirm that the Company will deploy its SG Universe product suite on Westgate Resorts’ mobile and online platforms.

From Monday’s official word:

Westgate Las Vegas is operated by Paragon Gaming and features a 95,000 square foot casino floor with 670 slot machines and 17 tables. Scientific Games will upgrade the ACSC slot operating system and TableView table management system, as well as install its advanced Business Intelligence application, which will enable Westgate Las Vegas to gather and analyze valuable player and operations data.

Scientific Games will also install marketing enhancements including the Elite Bonusing Suite, a group of applications that will allow Westgate Las Vegas to interact with and reward players at the point of play via Scientific Games’ iVIEW and iVIEW Display Manager on-device messaging technology.

“We went through a very comprehensive review of the various suppliers in the marketplace and determined that Scientific Games continues to be the best fit for our business,” said Mark Waltrip, Chief Operating Officer of Westgate Resorts. “Not only was this decision based on our current Scientific Games systems’ history of superior performance and reliability, but Scientific Games also offers incredible, overlapping opportunities for our other business segments at Westgate Resorts.”

The post Westgate Las Vegas Resort & Casino Chooses Adopts New Mobile Technology Solutions appeared first on Mobile Marketing Watch.

We’re told that this latest update will be focused on enhancing the competitive elements of the popular Roulettist game, as well as giving players more opportunities to win chips, with the introduction of daily Player vs Player (PVP) tournaments which will allow players to compete in real-time on tournament leader boards, win trophies and unlock achievements.

It will also give every player taking part the chance to win up to 35 Million chips in every tournament they enter.

In addition to the update to Roulettist, KamaGames’ flagship title, Pokerist, will also be getting a significant update with a total of five new and thrilling party modes launching soon.

Full details will be announced as each new mode is released.

In addition to the gameplay updates, KamaGames has introduced a new in-game newsfeed allowing them to communicate directly with their community and over 500,000 daily active players sharing news on sales, tournaments, when each new poker mode is launched and lots more.

To learn more about KamaGames and its portfolio of titles, click here.

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