Snapchat Adds First Official Lead Generation Creative Partner
Ahead of the weekend, Snapchat announced that Jebbit, an innovative mobile experience and declared data platform, is now an official…
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Perion’s Social Media Division Named a Snapchat Partner
Perion Network Ltd. announced Monday that MakeMeReach has been named a Snapchat Partner, expanding its comprehensive social media offerings. “This…
Snapchat Moving Forward with Long Awaited IPO
It’s been a long time coming, but the moment of truth finally came on Thursday. Snap has officially filed for…
mParticle Tapped as Snapchat Partner
On Tuesday, MMW was briefed by the team at mParticle, a customer data platform for the multi-screen era, on their…
Snapchat Set to Generate $1 Billion in Revenue Yearly By 2017
According to freshly published industry projections, Snapchat is poised to rocket to new ad revenue heights. “Snapchat’s messages may disappear,…
Snap Into It: Global Gaming Giant Embraces Social Platform
MGW reported this week that Snapchat has a high profile new member from the gaming world. Ahead of the Global…
Nielsen Rolling Out Measuring Tape for Snapchat Ad Campaigns
Nielsen announced ahead of the weekend that Snapchat has selected Nielsen Digital Ad Ratings to measure the audiences of its…
Meeker on Mobile: Respected Internet Trends Report Calls for Mobile Ad Innovations
The report is out — and agencies and brands are pouring over it. The much-heralded analysis, compiled by Kleiner Perkins…
Dialing Down the ‘Creepy’: CEO Says Snapchat Tops at Reaching Young Without Privacy Invasions
Anybody who’s anybody has been in France this week at the annual mega Cannes Lion convention. That includes Snapchat CEO…
Mobile Advertisers Snap Shut on Snapchat’s Asking Price
How much is too much for a short-lived ad on a social media site? Snapchat thinks it knows: $750,000 a…