Facebook In Focus for Major Local Online Advertising Conference
MMW learned this week that Facebook’s foray into the SMB marketplace will become a key focus of Borrell Associates’ 2017…
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Prime Response Touts Next Gen Social Media Advertising Capabilities
On Thursday, Dominion Dealer Solutions announced that Prime Response — its provider of reputation and social media management tools for…
Learning to Listen: Trump Showed Us That We Need to Listen More Carefully on Social Media
The following is a guest contributed post by Todd Grossman, CEO Americas of Talkwalker. Donald Trump is the new President…
Facebook Leads Digital Marketing Spend for Retailers
MMW has learned that paid search and email marketing lead retailers’ lists of effective customer acquisition channels, however, social media…
How Many People in the World Will Use a Social Network This Year? Every Third Person — and Growing
Consider this: about 2.34 billion people — that’s 32.0 percent of the global population and 68.3 percent of internet users…
The ABCDs of Twitter Lead Generating Marketing
The following is a guest contributed post from Bernard Perrine, co-founder and CEO of SocialCentiv. With 145 million users signing…
Integral Ad Science and Facebook Team Up with Mutual Mobile Aspirations
Integral Ad Science confirmed to MMW this week that the company has partnered with Facebook to deliver third-party viewability measurement…
Mobile Ad Tech Leader Looking for ‘Instant’ Success with Facebook
Marfeel, a mobile ad technology provider, tells MMW that the company has enhanced its mobile technology with immediate support for…
Pin This: Social Site Pinterest Now Testing Video Ads
Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video…
Op-Ed: A Guide to Creating Captivating Instagram Content
The following is a guest contributed post from Jacqueline Simard Ireton, a director of accounts at BLASTmedia. Instagram now has…