What is a Sweepstake Casino?

Let’s start with the basics. What is a new sweeps casino? Essentially this is where players can play various games and be in the chance of winning prizes. They are different from traditional casinos as they don’t require players to wager real money. Instead, players enter a sweepstake or competition and are in with the chance to win a cash prize. 

This is a whole new world when it comes to gambling and a lot of the time bettors can feel like it’s too good to be true. This is why marketing is essential as not only is it opening bettors’ eyes to this new form of casino games, but educating them too. 

Strategies Used by Sweepstake Casinos 

Sweepstake casinos often utilize various marketing techniques to attract and retain customers. These effective strategies include:

Social Media Marketing:

This is one of the best ways any business can market themselves. Social media is a powerful tool that allows businesses to directly target their audiences. Through social media, sweep casinos can create engaging content that shows their audience what they’re all about. It also gives them the chance to directly communicate with their audiences, run competitions directly through social media and offer a platform for them to showcase themselves. Through social media, sweep casinos can also run targeted ads too. 

Influencer Partnerships/ Celebrity Endorsement:

This is a very common marketing strategy in the gambling industry. Some sweepstake casinos will collaborate with a celebrity or influencer to grow their audience. Working with someone who has a large following can help to reach a larger audience. Partnering up with someone who is seen as trustworthy and reliable, can help build credibility for that casino. 

Email Marketing:

Email marketing is another direct line of communication with existing customers. It allows sweepstake casinos to keep their customers informed and let them know about any sweepstakes and competitions coming up. With the use of technology such as AI, sweep casinos can send out personalized emails with exclusive offers. This is a great way to reward loyal customers and keep them coming back for more. After all loyal customers are extremely valuable to any business. 

Affiliate Marketing:

This is another common strategy in the casino industry. Affiliate marketing is basically the process of partnering with other websites to promote their services. This can sometimes include working with influencers too. The affiliate marketer will receive an incentive or even a referral for every customer they bring to the casino. This is a great way to widen a casino’s audience and can be seen as a more cost-effective strategy than paid ads. 

Content Marketing:

Content marketing gives casinos the opportunity to share what they are about. Creating and sharing high-quality content is a great way for a casino to establish themselves and even stand out in the industry. Content can be anything from blog posts to videos. A casino can utilize content marketing to show their customers what’s new, tips and tricks, as well as promotions and bonuses too. Content marketing also offers another line for communicating with customers, where they can engage with posts, like, comment and even share with their friends. 

Loyalty Programs:

This isn’t necessarily a marketing strategy, but plays a huge role in keeping loyal customers. Most sweepstake casinos will reward their loyal customers with exclusive offers, bonuses and rewards. This will increase player retention and help to build long-term relationships with customers, which as mentioned before, loyal customers are extremely valuable to any business.

In summary, it’s clear that marketing is essential to any sweepstake casino. Not only does it help to attract new customers, but also can help to keep existing ones too. From social media marketing to affiliate marketing, there is a wide range of different strategies that sweep casinos benefit from. Each strategy offers its own benefits, they work hand in hand together to bring the right customers to sweepstake casinos. 

The post Effective Marketing Techniques Used by Sweepstake Casinos appeared first on Mobile Marketing Watch.

“The rush to digital marketing has taken on a life of its own,” Tynan says. “Search engine optimization, content marketing, and social media are hot topics driving bank marketing conversations, financial blogs, and campaigns.”

While Tynan admits that the cost efficiencies of digital approaches can be enticing — banks for years have spent beaucoup bucks on print and electronic media to lackluster result — he believes “bank marketers have bypassed critical thinking and strategic planning.”

So, what’s Tynan thinking? This truth teller insists there are (at least) three important customer groups that digital marketing tactics may fail to reach.

“High-balance, high-profit customers in community banks tend to be 65 or older. They are also less likely to have mobile accounts, use bill-pay services or even have email addresses,” notes Tynan. “Forty-four percent of people over age 65 do not use the Internet, according to a 2013 study from Pew Research Center. The percentage is even higher among those over age 75. In my experience, this critically important age group often controls a substantial portion of deposits. No amount of pay-per-click advertising or social media postings will reach them. They remain a segment that must be reached by mail, telephone or in-person visits.”

Dark ages marketing over digital? Yes, Tynan says, even for the young.

“Digital marketing efforts may also fail to land with the financially struggling customers who frequent community banks,” Tynan says. “These customers straddle the line between banks and non-banks. They may have a bank savings account as well as a pre-paid card from Walmart; they might visit banks to cash checks but turn to payday lenders for a loan when their car breaks down. Because people in this group may feel intimidated or uncomfortable using banks, they place a high premium on personal service.”

OK, but there are millennials, right? Don’t they constitute a market for digital approaches?

True, they’re hooked up to smartphones and iPads and tuned in to the latest in digital technology. But they’re also something else, according to Tynan: wary and jaded.

“People in this age group tend to be wary of banks, especially national institutions,” Tynan explains. They value authenticity in relationships, are financially cautious, and want money management help.”

Tynan laments the current bank strategies when it comes to millennials.

“And what do we do? Send them more emails. They want hand-holding; we send emails. They want advice; we send emails. This strategy is unlikely to spark enthusiasm among an already guarded group.”

What to do? Amazing, but true: Tynan makes the case for snail mail.

“A better alternative may be to go with old-fashioned snail mail, according to a December 2011 Nielsen report,” Tynan advises. “Ninety-two percent of millennials said that direct mail was likely to influence their choice of stores, while 78 percent said the same of retailer emails. Millennials regard a personalized letter (not a mass mailer) as a novelty. It grabs their attention and makes them feel special. But it’s more expensive for banks to send printed material, so emails are what they get.”

The post Ditch Digital? One Banker Bets His Bottom Dollar on Old-Fashioned Idea appeared first on Mobile Marketing Watch.