Trusted Media Brands Expands Partnership with Taboola
Taboola, a leading discovery platform, has just announced a strategic partnership with Trusted Media Brands to bring Taboola Feed to…
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2018: Can Brands Survive the Post-App Economy on a Mobile First Planet?
The following is a guest contributed post by Oisin Lunny, Chief Evangelist at OpenMarket. We often hear companies describe themselves…
Op-Ed: Email In a Mobile Age
The following is a guest contributed post from Tom Farrell, VP of Marketing at Swrve. Sometimes you’d be forgiven for…
2018 Path To Purchase Summit Registration Now Open
Registration is now open for the Path to Purchase Institute’s Path to Purchase Summit (P2PSummit), formerly Shopper Marketing Summit, an…
Global Programmatic Advertising Platform Market Set to Continue Surge
Persistence Market Research (PMR), in its latest report, projects the global programmatic advertising platform market to register a staggering expansion…
First Look: Pandora Unlocks On-Demand Listening With Video Ads
Pandora, the largest streaming music player in the U.S., will now offer ad-supported listeners access to on-demand listening experiences after…
Mission Accomplished? dataxu Aims to Solve TV Attribution
This week, dataxu — a leading software provider for marketing professionals — announced an attribution solution for over-the-top (OTT) TV…
MetaX Develops Ads.txt Plus, Powered by adChain and adToken
This week, MMW learned that MetaX, a blockchain technology company driving development and adoption of open platforms for digital advertising…
eZanga Joins IAB and Earns Approval for TAG Registry
Full-service digital marketing firm eZanga has joined the Internet Advertising Bureau (IAB) as a general member and been approved by…
Criteo Discovers Personalized Cross-Device Strategies are ‘Paramount to Win Today’s Mobile-First Shopper’
Criteo, a commerce marketing technology company, recently shared the findings of its Global Commerce Review for Q3 of 2017. The…